Many Perth photographers focus on one type of photography, such as weddings. I prefer to limit the number of weddings that I do per year and fill my time with a broader variety of photography work
I believe that this keeps my appetite high for each type and actually makes me a better all round photographer.
Each area of photography comes with its own challenges and rewards. As a Perth photographer weddings can seem like the obvious area to focus on but I feel that this would blunt enthusiasm over a long period of time. By diversifying, I remain fresh in my approach and desire.
Most businesses intent on building a unique brand are aware of the power of photography for content marketing and social media campaigns.
With good planning, a lot of good quality, unique photographs can be created and stored as a brand library for a forward thinking business. This photographic brand library can be called upon and repurposed many times over for all kinds of marketing needs.